Why Your New Website is a Ghost Town

Key Takeaways

• The Hard Truth: A beautiful website is useless if Google doesn’t know it exists.
• The Solution: Google Search Console (GSC) is the only way to “call” Google directly.
• The Cost: RM 0. It is completely free.
• The Risk: Without it, you won’t know if your site has been hacked or penalized until it’s too late.
• The Shortcut: You can set this up yourself in 10 minutes (we show you how below).

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You spent weeks approving designs.

You paid good money for development.

And sat back, and waited for the phone to ring.

And… silence.

We see this happen with business owners in KL every single day. They build a “Ferrari” of a website but leave it parked in a garage where nobody can see it.

The problem isn’t your design. The problem is that you haven’t introduced yourself to Google.

Launching a website without Google Search Console (GSC) is like opening a cafe in a hidden alleyway and hoping customers just stumble upon it. They won’t. You need to put up a signboard.

This guide isn’t about “technical mumbo-jumbo.” It’s about the one free tool that actually gets your business on the map.

What is the “Missing Link”? (And Why You Need It)

Think of Google Search Console (GSC) as the dashboard for your website’s engine.

If you drive a car without a dashboard, you don’t know how fast you’re going, if you’re running out of fuel, or if the engine is overheating. You are just driving and hoping for the best.

Without GSC, you are doing the same with your business:

• You don’t know if Google has “banned” your site (Manual Penalties).
• You don’t know what keywords customers are typing to find you.
• You don’t know if your site is broken on mobile phones.

With GSC, you get a direct notification system:

“Hey, your ‘Contact Us’ page is broken on iPhone.”

“Hey, 500 people found you by searching for ‘Best Cafe in KL’.”

The Difference: Guessing vs. Knowing

Most website owners rely on “guessing” why they aren’t ranking. Here is what happens when you switch to data.

Without This Tool (The “Guessing” Way)	With Google Search Console (The “Pro” Way)
“I hope Google finds my new blog.”	“I told Google to scan my new blog today.”
“I think my keywords are working.”	“I know exactly which keywords bring traffic.”
“Why did my traffic drop?”	“Google sent me an alert about an error.”
“Is my site secure?”	“GSC confirms I have no security issues.”
Result: Slow, unpredictable growth.	Result: Faster indexing and strategic growth.

Pro Tip: We use this exact data for our clients at Ai Touch. We don’t guess what keywords to target; we look at what you are already showing up for, and we double down on it. That’s how you get quick wins.

How to Connect Your Website to Google (The “Hello” Method)

Bold Summary: You do not need to be a developer to do this. It is a one-time setup that permanently opens the line of communication.

Step 1: The “Handshake” (Sign Up)

Go to Google Search Console. Sign in with your business Google account. This is free.

Step 2: Claim Your Property

You will see two options.

• Option A (The Easy Way): Choose “URL Prefix” (the box on the right). Type in your full website address (e.g., https://www.yourbusiness.com).
• Option B (The Tech Way): “Domain” level. This covers everything but requires DNS access.

Unsure which one to pick? If technical terms like “DNS” or “CNAME” give you a headache, our [Basic SEO Setup Plan] handles this verification for you so you don’t risk breaking your site.

Step 3: Verify You Are the Owner

Google won’t give data to just anyone. You must prove you own the site.

• For WordPress Users: Install a plugin like RankMath or Yoast. They have a simple field where you paste the code Google gives you.
• For Shopify/Wix Users: Look for “SEO Settings” or “Google Integration” in your admin panel. Paste the code there.
• Once done, click VERIFY. You are now connected!

Stuck here? Honestly, the verification part can be annoying if you hate tech. If you’re one of our SEO Services clients, just email us. We handle this setup for you during onboarding.

Now You Are Connected: 3 Things to Do Immediately

1. Submit Your Sitemap (The “Map”)

Don’t let Google wander around your site aimlessly. Give them a map.

• In GSC, click Sitemaps on the left.
• Enter your sitemap URL (usually sitemap_index.xml or sitemap.xml).
• Click Submit.
• Benefit: Google now knows exactly every page you have and will crawl them faster.

2. Inspect Your Best Page

Have a “Services” page you really want to rank?

• Paste the URL into the top search bar in GSC.
• Click “Request Indexing”.
• Benefit: You just jumped the queue. Instead of waiting weeks, Google is alerted to look at that page priority.

3. Check the “Performance” Tab

This is where the magic happens. After a few weeks, click Performance.

• Look at “Queries”.
• You will see the exact words real humans used to find you.
• AEO Pro Tip: If you see a question like “how to fix roof leak DIY”, write a blog post about it! That is the easiest way to grow traffic.

“This Looks Complicated… Can Someone Else Do It?”

We hear this a lot. While GSC is user-friendly, interpreting the data and fixing the “Red Error Bars” can be technical.

• Seeing “Indexing Errors”? This means Google is refusing to show your page.
• Traffic dropping? You might need a content audit.

At Ai Touch, we don’t just build websites; we ensure they perform. Our Digital Marketing Agency include full GSC management and More. We monitor the errors, submit the sitemaps, and send you simple reports that say “Here is what is working”—so you don’t have to stare at graphs all day.

Stop Hiding from Google

If you want customers to walk into your shop, you unlock the door.

If you want customers to visit your website, you set up Google Search Console.

It is the single most important step between “having a website” and “getting traffic.” Don’t let your competitor be the one who picks up the phone when Google calls.

Learn More: 5 Professional SEO Packages in Malaysia | Price & Results

FAQs About Website Isn’t Ranking